Profits For Your Restaurant

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From the Desk of: Chef Ray Henry and Rivers Corbett

If you have been looking for a proven, simple way to double your restaurant's profits (not revenues) - keep reading! If you'd love to triple your time off and spend more time with your friends and family and less time at your restaurant, then read every word in this letter.

Even if you are new to business, you're about to learn how others quickly and easily get "the edge" and hear real life examples of how others are doing it RIGHT NOW.

How?

Because I'll show you, from experience, exactly how I used it to win a National Award for my business. Plus, you'll see this is no isolated incident.

The reality is, this formula was created based on real-world experiences and the same strategies used by the most successful restaurants in the world, but never before has it been placed in an inexpensive, easy-to-use format for restaurant owners like you!

Wouldn't YOU love to have results like this?

I'm talking about a keystone formula, plus hundreds of resources, templates and tools that:

• Will boost your profits by 2, 3... even 4 times when implemented into your business
• Relies on the customers you're ALREADY dealing with
• Is easy to use, easy to follow, and easy to plan your path to success

Big claims? Absolutely, but we can prove that 'Our 5 Step Proven Profit Formula' is not some "blue-sky-magic-wand" theory. It's the ONLY formula serious marketers in the restaurant business use.

New to business? Working on a start-up? Use 'Our 5 Step Proven Profit Formula' and your start-up business will be at least 4 times bigger!

No hype, I'll prove it shortly. But first, here's the story of how I got introduced to 'Our 5 Step Proven Profit Formula'.

Not long ago, I was also a struggling restaurant owner, pouring heaps of time and energy into keeping my business afloat. I was going flat out, doing all my own marketing, administration, sales, staff management and advertising, only to be utterly disappointed with the profits after everyone else got paid.

It started to seem like the more time, money and effort I invested, the faster bills came in, the faster everyone else seemed to get paid and the more frustrated I became with the profits at the end of each month.

One day, I finally made the decision that I was no longer going to work long hours for no reward, and that I had to find a new way of doing business profitably.

I dreamed of holidays with my family, flexible hours and financial freedom. I had to find a way to change what I was doing - to start working smarter - and actually make my dreams happen. It was time to achieve the personal and business success I deserved.

I knew I needed to make a smart investment that would keep me from making more costly mistakes. It wasn't long before I discovered an easy-to-follow, proven 5 step system for restaurant profit generation that works in any category of business.

The program followed a proven profit formula and came with all the education, tools, templates and mentorship support to hold my hand through the process. It was dead easy, and the results were positively staggering. In 45 days - I doubled my profits with less effort than I ever thought possible - I was sold!!

My online mentor, and soon to be business partner, walked me through a simple five-step process with advanced marketing strategies that were so easy to implement, it was like they were provided to me on a silver platter!

I had my share of failures in business, but I had enough successes and enough money to keep me going.

Now, as marketers using this formula, we are routinely paid many thousands of dollars per project (plus results based on-going royalties) undertaken - and 63% of all private clients that use us, do so on an on-going basis.

This obviously is out of financial reach for many restaurants and those that 'eat what they kill' - which is why we developed this different, highly affordable, easily accessible way of profiting from what has become:

'Our 5 Step Proven Profit Formula' is a formula adapted by my online mentor (marketing guru – Karl Bryan), then shared with me... Put simply, it maximizes profits using a simple, easy-to-use formula that when operated correctly fits seamlessly into a strategy to double your profits.

'Our 5 Step Proven Profit Formula' works for all hospitality type businesses.. The results are predictable, the process is friction-free and using it will help you leapfrog your competition. Let's just say once you tap into this ingenious easy-to-follow strategy you'll have an overwhelming advantage and wind-fall profits will fall into your pockets.

'Our 5 Step Proven Profit Formula' can be used to:

In a nutshell, it's a tried and tested strategy that - when used strategically - is a systematic, easy-to-follow way to double your revenues, explode your lead generation and immediately increase bottom line profit.

Now you too can get access to these insider secrets. They've turned my business and the businesses of many of our clients - into powerhouses in no time flat.

If you've been looking for a proven step-by-step model to leap to the next profit level in business, 'Our 5 Step Proven Profit Formula' is the strategy that will deliver.

This strategy works for ALL businesses - even new ones. If you're new to business ownership or restaurant management, this program is going to move you into a higher league than you ever thought possible, and drive your business past the competition a whole lot faster! It's a natural evolution of the sales process... and your customers will be thrilled to exchange their money for your talents, products and or services.

It's been exciting watching Marketing evolve over time. And after following and learning from Rivers Corbett, a genuine star in the marketing and business-building field over the past few years, I can say officially it has been a worthy experience.

But the thing I love most about him is he is always learning. Constantly looking for the quantum leap in business. And being smart enough to look outside the traditional marketing industry to find the hidden opportunities.

Until recently, restaurant marketers have been limping along - tactics like Joint Ventures and Referral Programs were revolutionary when first introduced... but now they just annoy customers and business owners alike. For no other reason than they seldom work properly.

Meanwhile, in the Fortune 500 world, these sales and marketing processes and initiatives have been tweaked, changed and modified to work on a razor sharp edge. They've spent DECADES refining them. Some have found their way to the "restaurant business" - but reality is only the basic ones have.

Someone had to bring these two worlds together and unite the average restaurant seeking financial freedom, with the ruthless "old boys club" and their expensive, hardcore, experienced marketing formulas, tools and resources.

'Our 5 Step Proven Profit Formula', and through our experience in both fields, and our insatiable craving to constantly learn, formulate and improve, was just the solution the small business space needed.

We are students of both offline and online sales processes of giants like McDonalds, to slick online marketing machines like Amazon and GoDaddy, we started noticing some interesting methods...

One of the first discoveries made was that the easiest way to dramatically increase a small business owners profits instantly (what everyone seems to be desperate to do) is by 'increasing the average transaction value'.

At McDonalds they do this by asking if you would like a drink, fries or to 'Super-Size' your meal. Then, they of course follow (after you've made the order and committed to your spend) with an offer for 'two for a buck' apple pies.

We noticed how cleverly the timing of the offers were designed and importantly the subtleties in language when offered. Think about it - they take a $5 sale and turn into $8.50 on average. Multiply that by 10,000 customers (clearly McDonalds get a LOT more but I want to keep the numbers real) and you have an instant $35,000.00 increase by simply asking a couple questions to people already buying (cost of new client acquisition is the most expensive function of any restaurant business).

These offers and language subtleties were cleverly thought of in a board-room and then taken into the real world... when was the last time you spent time in the 'board-room' (this can be you alone with a whiteboard, marker and an open mind to brain dump ideas) to create up-sell, clever names and package deals for your business?

Over the years we have inadvertently been developing and improving 'Our Proven 5 Step Profit Formula'... continually been testing, measuring and making decisions based on cold hard facts and measurable marketing results.

As the formula and subsequent strategies were evolving... we've added powerful new strategies to our sales and marketing processes that have provided dramatic and instant increases in profits.

Using a combination of over one hundred and fifty tactics and strategies we have refined over many years, we developed a profit formula that (these are just to name a few basics):

• Maximizes "Lead Generation", with free up front offers, joint ventures, networking with a proper hook, guaranteed referrals, expert positioning in your field, competition-based strategies, presentations, viral marketing, sponsorships and much much more...
• Maximizes "Conversions" by maximizing leads to reduce client acquisition costs (the most expensive function of any business) using smart language that triggers emotions like 'is losing weight a priority for you...? testimonials, facts and figures, powerful marketing material, endorsements, product samples, puppy dog closes, objection handling, payment terms and much much more...
• Maximizes "Average Transaction Size", with program and package deals (Happy Meal), up-sells (do you want that Super-Sized?), first time buyers offers (starter kits), gifts with minimum purchase, higher caliber clientele, check-lists, desensitized names (Gourmet Pizza is not going to be mistaken for 3 for 1 - therefore clients are preconceived to spend more happily) and much much more...
• Maximizes "Number of Annual Transactions", through a maintenance program, quarterly events partnered with synergistic company (less pressure to get all attendees - more value for those that show up), automated follow up, free offers, upgrade products, special of the month, new client thank you cards, free trials, and much much more...
• Maximizes "Profit Margins", by raising prices so no one notices, eliminating waste, cutting distribution costs (much easier than cutting product costs), stopping discounts (10% discount means you have to sell 33% more to break even!), checking your phone bills for errors, buying for appreciation and leasing for depreciation, forming buying groups, promoting idle time and much much more...

The Results? Let me show you a real life example.

After reading a book from Jay Abraham's office (Jay Abraham's Individualized Consultation Transcripts) on his past consultations and how he helped small business operators become more profitable instantly, we studied every step of his amazing process like a college kid doing a PhD studying late into the night. We went through his formula and strategies... taking careful notes.

A few days later, on a conference call with some of the top Marketing Minds on the planet that included Jay Abraham... Somehow the conversation drifted to the Icy Hot case study... and Jay Abraham said HE was the engineer of the entire marketing process.

We had to know how he did it - so we studied it word-for-word, line-by-line, paragraph by paragraph.

A week later we had another 2 hour conference call that quite literally changed our level of understanding for 'PROFITS GENERATION' and 'contingency only consulting' for restaurants... forever!

During our research, we discovered we had initially missed some of the key strategies that made his marketing process so incredible. Some were so subtle... the average marketing mind just couldn't pick them up! These cunning bits of psychology flew so low under the radar we'd completely missed them.

So... with what we learned in that two hours, we went to work with some of the cleverest marketing minds around - And almost like clockwork, we got the same numbers the formula had predicted with each step of the formula. In fact, we added a few of our own modifications, and got even better conversion and profits in a few areas!

How did it do? Well, check out these case studies...

Perhaps you're skeptical about the claims I'm making - I really don't blame you. It seems these days there's always a new "push button" magic cash pill being hawked online.

I won't sit here and insult you or your intelligence. Our 5 Step Proven Profit Formula will absolutely require some effort. You will need to start thinking strategically, and you will need to work a few hours 'on your business' instead of being stuck 'in your restaurant'. But when you see what this formula can teach you and the little gems that will make it easier along the way, you'll see that this effort is hardly effort at all, and that the program is PRICELESS!

So, you may be saying,
"great... it works for YOU. It sure works for Jay Abraham and other top end marketers. So did it work for anyone else besides the Guru's?"

Take a look at the numbers and simple real life examples, from average restaurant operators just like you. I think these case studies say it all.

I'm Ready To DOUBLE My Profits... Let Me In!

Will your results be as dramatic as those above? I say YES... at least on a relative basis. It is obviously dependent upon the numbers your business is already doing and your ability to follow the step-by-step formula. But, every time a new restaurant commits to Our 5 Step Proven Profit Formula... the conversion rates always follow a predictable pattern.

To prove to you that I stand by my claims, I'm going to give you a TOTALLY FREE OPPORTUNITY ($2.95 Administration Fee) to "TEST DRIVE" the eLearning program, plus gain access to the resources, tools, and templates that we now deliver to thousands of entrepreneurs who sing our praises.

I'm not exaggerating when I tell you that you'll be receiving $4,992.97 of pure, powerful, moneymaking life and business altering eLessons, templates tools and resources ABSOLUTELY FREE for your restaurant. All you will have to pay is a nominal $2.95 administration charge to sign up as a NEW member.

Wherever you are with your business marketing profitability, your quantum leap is just around the corner. Here is a just a glimpse of what you will discover:

Look, ever since launching our profit formula, we've been inundated with emails asking about the strategy for restaurants. Friends have been annoyed at because we have not been able to take the time to explain exactly what we do. Some of our tactics and strategies associated with Our 5 Step Proven Profit Formula are so subtle, they are hard to pick up.

The reality is, I just do not have the time to teach these strategies and the formula one-one-one. Sure, I have shared the secrets and intricacies with my friends and inner circle. But outside of this select few... restaurants have been in the dark until now.

Not because I do not want to share... but because there is only so much time in the day and I am busy with growing my own business. And the formula has grown my business by a multiple of well over ten.

Imagine... what it can do for yours.

Think about this for a moment... what would a 345% increase in profits do to put you in the different league of mover of shakers in the business world? I will tell you this, using Our Proven 5 Step Profit Formula for your restaurant not only puts you in a different category of income earners.. it turns your marketing strategy into a predictable results based process that will earn you profits long after implementation. This will enable you to avoid the vicious cycle of boom... and bust.

Plus you will command respect and admiration from the people that matter the most in business - your clients. As you grow your group of raving fans, you will find affluent clients come easier than you could have ever dreamed.

After I let the cat out of the bag that I was releasing 'Our 5 Step Proven Profit Formula' in this format with all the extra tools, templates and resources, several marketing experts I am close to told me it should sell over the internet, for at least $997 up front.... maybe even $1,997. They said the formula is one of the single most important components in their decision to start helping restaurants for a living, with a money back guarantee. They said if it wasn't for this formula they would not be in the position they are today. The fact it provides so much leverage and automatic strategic direction... naturally it would be worth every penny and then some.

But there is no doubt, I have decided in the interest of following my life purpose which is helping business owners prosper, I would like to make the formula more widely available. I subsequently put it into an e-Course that uses the very same accelerated learning strategy used with our one-to-one coaching clients so it's easily digestible... and can be correctly implemented for a restaurant - fast!

Not only that, my goal is to build hundreds of success stories. After all, the real barometer of any successful program is how well it works for customers!

So, I made the conscious decision so there is absolutely NO RISK INVOLVED for you (a lot of my subscribers are referred by close friends and family) whatsoever. I am willing to let you TEST DRIVE it for 30 days (so no one has a valid excuse to miss out on the life altering education, resources, tools and templates) and all you have to do is pay only $2.95 towards my administration team for signing you on. Those that get in quick and like what they see will be automatically grand-fathered in to our weekly ELearning System for only $97 per month to continue with our consistently updated cutting edge material. And, you are FREE to cancel anytime you wish, no weasel clauses, no hard feelings and no need to explain your reason for cancelling. Not so low that people do not take it seriously, but not too high so more people can access it."

WOW... All this for Only $2.95? Then, provided I get in quick, you will Grandfather me in for ONLY $97 per month ongoing? Let Me At It!

Now, before you join our life-altering program and get access to the formula, education, resources tools and templates... I want you to know what 'Our 5 Step Proven Profit Formula' is NOT. This way I can make sure it gets into the hands of the people who can really use it...

I Want In Before You Close This Offer of a FREE TEST DRIVE Down! ($2.95 Administration Fee)

Obviously, 'Our 5 Step Proven Profit Formula' e-course isn't for everybody. We do not claim to be everything to everyone... no program can be. But if you're someone who acts on solid, proven formulas and step-by-step instruction - it's going to make a dramatic difference in your results.

Not only that...

The last thing anyone needs is some super-duper formula or course that doesn't live up to the promises made. Your computer and bookshelves are probably already packed with stuff you bought and never really made use of.

That is why you're so cautious when you purchase these days - and rightfully so.

My vision is to build a world-class company to educate people in the area of strategic marketing with no risk. Ask anyone who has been through one of my courses - we simply deliver the goods.

What does all this represent to you?

The bottom-line is this. I do not want you feeling like 'Our 5 Step Proven Profit Formula is a gamble. Embrace the step-by-step instruction. Try out our education, resources, templates and tools. Piece them together and see if they add up to a MASSIVE difference in your results. It doesn't matter if you are using them for a product, a service, a new business or an online venture. Just have a go with our FREE TEST DRIVE ($2.95 Administration Fee), and if you're not happy, for ANY reason at all in the next 30 days, just contact us (we don't hide it, you'll see the link on your members area) and you will not be charged another cent. No weasel clause, and no explanation necessary.

Thanks For Taking The Risk... Let Me Take You For a TEST DRIVE!

Does that seem like a no risk proposition or what? You'll be granted access to the eLearning, resources, templates and tools for 30 days to see with your very own eyes if I'm full of BS... or if this is all I explained it to be... if not more. Provided you are for real about ramping your restaurant up quite a few notches, I GUARANTEE you'll be overjoyed. End of Story.

Plus...

We all know there's nothing wrong with an ethical bribe. ;)

I'm Ready To Claim My "FREE TEST DRIVE" ($2.95 Administration Fee) and All The Education, Resources, Tools and Templates With NO Risk To Me NOW!

Listen, I am not going to build this up and say you'll automatically create an Award Winning Million Dollar Restaurant business like we did. I have no idea what you will do... in fact you could make my results look like kids play.

But think about it... if for every $10,000 in profit you do right now, what would it mean if you did nothing more than operate strategically and doubled those profits to $20,000 or more... would this make a difference to your lifestyle and time off?

It's absolutely possible and I see it all the time. What you need is the proper strategy to piece it all together, and you'll see every one of the steps will have predictable, duplicateable, transferable conversions. You'll make your customers smile from ear to ear, build a fanatical following, and most importantly - deliver them what they want from someone that will look after them.

Give 'Our 5 Step Proven Profit Formula' a FREE TEST DRIVE... ($2.95 Administration Fee) if you're not over the moon, you will not have to pay a cent more - plus you will be able to keep our FREE gifts that will be emailed to you . But I doubt you'll be asking to cancel - you'll be too busy counting the extra money we help put in your wallet!

Dedicated to your success,

P.S. Hey this is Chef Ray and Rivers and we're personally challenging you - scratch that - we're demanding you - apply these simple, practically fill-in-the-blanks secrets for your company's profit increases. This is a 100% new and unique program that has never been shared. It's NOT old school recycled material by any means.

I'm sharing my most profitable eClasses, resources, templates and tools for building a mega-successful business directly with you for less than 10% of what it normally sells for. But you will only have access if you are smart enough, and serious enough, to join us now in our powerful and profitable online community. You never know who you might meet in there!

P.P.S. This offer may be pulled any day. All you have to do is click onto the link below and fill out the simple acceptance form and you are on your way. All you have to do is take this simple action and you are on your way to joining our online community and networking with other forward thinking, progressive heavy hitters who have discovered my eLearning system.

Success in business is not a mystery...
IT IS A SYSTEM!!

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